I didn’t start in marketing.
I didn’t major in business.
And I definitely didn’t grow up dreaming about keyword strategy. (Can you imagine?)

But I did always crave freedom, creative expression, and the kind of work that felt like magic.

The kind that didn’t require me to be “on” 24/7.
The kind that paid me well for my brilliance, not my burnout.

And guess what? I built it.

But not without a few plot twists...

Lazy Girl turned SEO Soulpreneur, Generator, Leo, Intuitive CEO.

Lazy Girl Collective Agency

Hey, I’m Lena

Once upon a time (4 years ago), I was doing all the things in my own soul-aligned Photography business:

From Hustle to Heartbreak

(And back again)

Posting daily on Instagram
Chasing trends, reels, and viral dreams
Wearing every hat in my business like a multitasking ninja

Then life happened. My best friend moved across the country. I stopped posting for three weeks to grieve. When I came back? Crickets. Engagement gone. Inquiries tanked. My business nearly flatlined.

So I did what any wildly ambitious, spiritually rooted woman would do:
I cried. I panicked.
I... delivered groceries on the side.

I took a course, felt overwhelmed, started anyway, dreaded optimizing images, LOATHED blogging…but continued to truck along anyway.

Until the pieces clicked. I understood that my spiritual intuitive nature was actually in PERFECT alignment with the strategy and stability of website optimization.

The more I blogged, the more value I offered my clients. My overwhelmed clients looking for resources could finally have everything they need in one place – my website.

Inquiries from *obsessed* clients started to trickle in.
After 3 years of inquiries now flowing on repeat, after getting to the first pages of Google and staying there, after tripling my income organically, I now offer the transformation to YOU!

And then:

I discovered SEO.

Not the techy, overwhelming kind.
The organic, easeful, client-magnetizing kind.
The kind that works while you sleep, travel, and do hot girl stuff.

My Soulful SEO Strategy Services

I went all in. I learned everything I could about how to rank, convert, and attract dreamy aligned clients without having to dance on social media every day.

I started showing up in search results.

Not because I had a huge following.
Not because I posted consistently.
But because I knew how to help—and I made it easy for people to find me.

SEO...
but Make it Soulful

I have $20K+ months on repeat
I post when I feel inspired
My photography clients find me on Google and ChatGPT (not the ‘Gram)
I’ve created a fulfilling and prosperous business that lets me travel, rest, and only say yes to what lights me up
I hired a team so I can support all the incoming business
I started a brand new business - THIS ONE 🙂

Today?

You’re brilliant—but burnt out.
You crave ease—but you’re not lazy.
You’re ready to be booked out—but not boxed in.
You want to work smart, stay soft, and be wildly successful—on your terms.

If You’re Reading This, You’re Probably a Lot Like Me…

What lights me up

Besides Optimizing Meta Descriptions

I’m a Generator (Human Design)
with a big emotional wave

My toxic trait is starting another
Google Doc for my 10th idea today

I live in St. Augustine, FL and feel most alive near water

Obsessed with true crime podcasts and astrology memes

Cultural travel, street markets, and local food = yes please

Always reading 3 books at once—fiction, healing, and strategy

SEO doesn’t have to be scary.
Success should feel good in your body.
Feminine energy is strategic—when you’re supported by the right masculine systems.
You don’t have to hustle to be magnetic.
Your dream clients are literally Googling you right now (they have their credit card out right now – are you there?).